Brief Executive Summary
Fundraising Climate Change and What You Can Do About It
How to survive and thrive during the most turbulent yet transformative era ever to face fundraisers.
The world of fundraising is facing a climate change.
For years the environment has been shifting and the storm clouds have been gathering. Now finally, the day of reckoning is upon us.
- Low-dollar donors are disappearing;
- Donor retention rates are dropping;
- Donor trust in nonprofits is becoming more depressed;
- All while competition for donor dollars is growing.
Is your organization ready?
Before you can take action, you’ll need to understand the problem.
Learn and take action.
About the Author:
Greg Warner is CEO and Founder of MarketSmart, a legacy and major gift marketing software and services firm that helps nonprofits raise more money more efficiently. The firm’s cornerstone engagement fundraising platform uses cutting-edge tracking technologies to help fundraisers zero-in on and effectively cultivate donors that are most likely to deliver large, major or legacy gifts.
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